Ecommerce Visitor Tracker – August 2025 Update
August numbers are in, and the outlook is mixed. While overall traffic is still growing and Lazada finally turned positive, the growth rate is far below expectations.
This raises a big question as we head into 9.9 sales: Will this be the first year we don’t see the usual exponential traffic surge in September?
With traffic looking limited, relying solely on organic reach may not be enough. My suggestion for brands:
- Run more ads to capture the share of traffic that does exist
- Double down on conversion-focused campaigns to maximize every visitor
- Leverage bundles, vouchers, and retargeting to ensure your store gets noticed during peak season
The ecommerce landscape is shifting, and this 9.9 could be the real test of resilience for both Shopee and Lazada sellers.
What do you think? Will September surprise us, or are we entering a slower growth phase for the first time?
This report is powered by website traffic analytics. Always remember that there may be slight variations from real-time statistics.
