The latest E-commerce Visitor Tracker for February 2026, and the data paints a very clear picture of where consumer attention is heading in Malaysia.
Here are the hard facts from our February findings:
Shopee MY Maintains Dominance: Shopee is holding its ground beautifully with around 50 million visitors in February, showing a highly stable +2.37% YoY growth. They are retaining their massive user base without breaking a sweat.
Lazada MY Faces a Steep Decline: The chart shows a harsh reality for Lazada. Traffic has plummeted from roughly 17 million visitors in Feb 2025 down to under 10 million in Feb 2026, a painful 46.15% YoY drop.
But traffic is only half the story. If you are a seller or brand navigating this space, here is what you need to know about the latest platform changes rolling out in March 2026:
Shopee: Pushing Local Fulfillment & Margin Adjustments
While Shopee’s traffic remains the gold standard, sellers are currently adapting to the revised Marketplace Commission Fees that kicked in last month. To sweeten the deal and push logistics efficiency, Shopee is offering Platform Support Fee exemptions for sellers using the Fulfilled by Shopee (FBS) program until the end of March 2026.
Lazada: Fighting for Conversion
With a nearly 50% drop in top-of-funnel traffic, Lazada is shifting its focus heavily toward bottom-funnel conversion. We are seeing them double down on aggressive voucher campaigns and pushing their Affiliate Programs (offering up to 4.5% payouts) to maximize sales from the traffic they still retain.
TikTok Shop: Quality Over Quantity
TikTok Shop is aggressively maturing its ecosystem this month. They are currently rolling out strict Creator Identity & Tax Verification requirements. More importantly, to combat spam and prioritize high-quality “shoppertainment,” a new Content Posting Limit goes into effect on March 30, 2026, which will restrict the volume of shoppable videos certain accounts can post per week.
The Takeaway? You can no longer rely on a “list it and they will come” strategy across all platforms. Shopee is your high-traffic staple, TikTok is where the strict but rewarding content game is played, and Lazada requires a highly targeted, affiliate-driven approach to survive the current traffic drought.
Where are you seeing the best ROI for your brand this quarter? Let’s discuss below! 👇
This report is powered by website traffic analytics. Always remember that there may be slight variations from real-time statistics.
